10 Beauty Lies we’re not Buying Into - And, What We Believe Instead.
Somewhere along the way, beauty became noisy.
We’ve all felt it—the pressure to buy more, do more, fix more. To chase routines that feel more like performance than care. To scrub ourselves into some version of “flawless” that only exists in filtered photos and fast marketing.
We started this brand not to join the noise, but to gently step away from it.
Here are 10 pieces of beauty “propaganda” we’re not falling for—and what we’re choosing to believe instead.
that you need more to feel like enough
We believe care can be simple. A quiet ritual, a soft scent, a few good ingredients. You don’t need more—just what matters.
that luxury has to be expensive or exclusive
For us, luxury is a bar that melts in your hands and makes your whole day feel lighter. No gold labels, no gatekeeping.
that clean beauty means fear
We’re not in the business of scaring you. We use safe, skin-loving ingredients—and tell you exactly why.
that scented means synthetic or overwhelming
We craft scent like memory. Gentle, familiar, and something you want to lean into—not away from.
that self care has to look a certain way
You don’t need a perfect robe, routine, or aesthetic. You just need a little time. We make that time feel good.
that skincare should work instantly
We are built on patience. Real nourishment happens slowly, over time, and with love.
that you need to fix yourself to be beautiful
Your skin, your body, your story—it’s already enough. Our products are here to support, not change, you.
that more steps equals better care
We believe in fewer, better things. A beautiful bar, a rich cream, a scent that makes you smile. That’s it.
that only certain kinds of skin get to be seen
We’re not here for airbrushed beauty standards. Skin is skin—freckled, flushed, stretched, or scarred—and it all deserves the spotlight.
that beauty has to be polished and serious
We believe softness can be powerful, and play can be part of the ritual. You don’t have to choose between elegance and ease.
what we do believe
That skincare can be quiet.
That scent can hold memory.
That your body isn’t a problem to solve.
That your daily routine deserves to feel like a little bit of love.
Our products are made for that kind of care. Ready to un-complicate your routine?
Browse our collection here or follow us on Instagram @lovejendre to join the conversation.